Eng
Español
Deutsch
Arabic
French
Dutch
Türkçe
Online Reputation Management for Restaurants and Bars: How to Protect and Promote Your Business Online
In the restaurant and bar industry, reputation is almost always fundamental, except for a few highly tourist-centric locations where demand is so high that a bad reputation might not pose significant risks. However, in most cases, reviews, ratings, and general information about a venue on the Internet can either attract a stream of new visitors or drive them away. Positive reviews increase sales and draw customers, but even a few negative comments can lead to a drop in ratings and loss of trust.
That said, online reputation management (SERM) is not just a way to improve ratings and reviews. It is a strategic tool that helps venues become more customer-focused and discover new channels of interaction with their audience.
Reputation management services for restaurants and bars:
- Review monitoring and analytics. Continuous tracking of mentions of your venue across all platforms, including Google, Yandex, Tripadvisor, social media, and aggregators. This helps respond to reviews promptly and adjust service quality accordingly.
- Optimizing ratings and reviews. We work with existing reviews, highlight positive comments, and push negative ones into the background using SEO methods. It's not just about correction but also about creating positive content that will remain at the top of search engines.
- Creating and promoting positive content. Writing reviews, interviews with chefs or bartenders, and stories about the creation of the venue. We create articles and posts that highlight the uniqueness and style of your business.
- Consulting on openness and customer-centric strategies. We don't just correct reputation; we teach you how to be more open to feedback and the needs of your customers. Proper audience engagement is the key to long-term success.
Example of effectiveness. One of our clients, a restaurant chain, faced a large number of negative reviews due to issues with a new branch. We started with review monitoring, carried out a series of activities to promote positive content, and trained the branch management in customer-focused strategies.
Results after three months:
- 40% increase in positive reviews.
- Improved venue ratings on Google and Tripadvisor from 3.8 to 4.4.
- 25% growth in new customer visits.
Main Services
Reputation Monitoring
Ongoing control of the information environment. Both automated and manual methods. We conduct continuous monitoring of the following information channels:
- Reviews
- Media Publications
- Social Networks
- Video Platforms
- Mentions Online
Reputation Safety Net
We are the first agency offering preventive measures to protect your online reputation.
- Reputation Content Management and News
- Controlled Negative Publication
- Enhancing Positive Reviews and Materials
- Media Collaboration
Video Reviews Preparation
Independent preparation of reviews in the form of long reads and/or positive video reviews based on the "mystery shopper" concept. Special programs for:
- Construction Companies
- Banks
- Hotels
- Restaurants
- Auto Services
- Manufacturers
Review Posting
We post reviews not only on specialized platforms but also on hundreds of relevant forums and social media groups using the "XRumer" system.
This approach not only improves our client's reputation but also significantly increases brand and web resource mentions, positively affecting marketing.
Marketplace Sellers
We create a positive image "turnkey" for your marketplace store. Main services for marketplace sellers:
- Purchases and unpacking with reviews, including video reviews.
- Enhancing product images through positive reviews.
- Removing compromising and negative content about products.
- Outsourced quality and customer service department for handling critical issues.
Removal of Intimate and Pornographic Content
Life events can lead to different outcomes. We help you remove intimate materials from the Internet.
- Complete removal of intimate or pornographic materials
- Replacing material and/or reducing credibility (photo/video editing)
- Identity mixing (used in complex cases, including for former adult actresses)