Promotion Services on Marketplaces: How to Succeed in a Competitive Environment

Selling products through marketplaces is a great opportunity to expand your business and attract a new audience. However, store owners often face challenges, especially when launching a new product. Even if a store already has a good reputation, competition among experienced sellers and high-performing products can make promotion difficult. What steps can help accelerate sales and ensure success? Let’s look at the main strategies and ways to achieve results.

List of services for marketplace promotion:

Internal platform advertising. This is one of the most obvious and effective ways to increase product visibility. Advertising within the marketplace allows your product to appear in more prominent positions in search results and recommendation blocks. Our specialists will help set up campaigns targeted at your audience, optimizing the budget for maximum return.
External advertising. Promoting your product outside the marketplace through social media, search engines, and other channels. This is essential for attracting a new audience that may not yet be familiar with your product or brand. We create effective ad campaigns that bring buyers directly to your product pages.
Artificial initial sales. For a new product, it’s important to achieve a certain volume of sales in the first weeks after launch. Initial sales create a perception of popularity, which is a key element of successful promotion. We organize campaigns to stimulate early purchases, including partnerships with influencers, bloggers, and the creation of video reviews and unboxings.

Case Study and Performance Indicators. A client approached us for help promoting a new product—a portable power bank—on one of the major marketplaces. The product was of high quality but faced competition from already established brands. We proposed a comprehensive approach:

Set up an internal advertising campaign on the platform, optimizing for key search queries.
Collaborated with several YouTube bloggers to create video reviews and unboxings.
Ran an advertising campaign on Instagram and Facebook targeting the core audience—gadget enthusiasts and outdoor activity lovers.

Within a month, the following results were achieved:

35% increase in organic traffic.
50% increase in sales compared to previous months.
200 positive reviews and several video reviews, significantly boosting the product’s rating on the platform.

As we can see, successful marketplace promotion requires a comprehensive approach that combines internal advertising, external channels, and efforts to generate initial sales. Our company offers tailored solutions for each product, ensuring not just a strong start but also long-term success. Make your product not just visible but a category leader!

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Reputation Cleaning and Protection on the Internet

Main Services

Reputation Monitoring

Ongoing control of the information environment. Both automated and manual methods. We conduct continuous monitoring of the following information channels:

Reviews
Media Publications
Social Networks
Video Platforms
Mentions Online

Reputation Safety Net

We are the first agency offering preventive measures to protect your online reputation.

Reputation Content Management and News
Controlled Negative Publication
Enhancing Positive Reviews and Materials
Media Collaboration

Video Reviews Preparation

Independent preparation of reviews in the form of long reads and/or positive video reviews based on the "mystery shopper" concept. Special programs for:

Construction Companies
Banks
Hotels
Restaurants
Auto Services
Manufacturers

Review Posting

We post reviews not only on specialized platforms but also on hundreds of relevant forums and social media groups using the "XRumer" system.

This approach not only improves our client's reputation but also significantly increases brand and web resource mentions, positively affecting marketing.