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Online Reputation Management for Hotels: Building Trust and Attracting Clients
In the hotel industry, reputation plays a key role. Potential guests often choose hotels based on reviews, ratings, and photos available online. This makes reputation management a crucial tool for not only maintaining high ratings but also promoting the hotel in the digital space.
However, good SERM for hotels is not just about improving reviews. It’s an opportunity to strengthen customer trust, boost loyalty, and increase the hotel’s visibility in search engines.
Reputation management services for hotels:
- Monitoring reviews and mentions. Continuous tracking of reviews across all platforms (Booking, Tripadvisor, Google, social networks) and timely responses. Monitoring helps identify issues and improve service quality.
- SEO optimization of reviews and ratings. We work to enhance the ranking of positive reviews in search results and push negative comments further down. This ensures your hotel appears at the top for relevant search queries.
- Creating unique content. Publishing articles about your hotel, travel reviews, and success stories. We also offer professional photo and video creation to establish a vibrant and appealing image.
- Client-focused training. A critical aspect of reputation is not just reacting to reviews but creating a friendly and client-oriented atmosphere. We help instill this culture within your hotel, leading to better reviews.
Example of our work’s effectiveness. One of our clients, a mid-range hotel, faced a decline in ratings on major platforms due to several negative reviews. After an analysis, we began by creating a content marketing strategy that included positive articles and collaborations with bloggers. We also performed SEO optimization for reviews and trained staff in client-centric practices.
Results achieved:
- Improved Booking rating from 7.8 to 8.5.
- 30% increase in organic bookings.
- Positive reviews accounted for 85% of all new comments.
Illustration recommendations:
- Screenshots of ratings before and after improvements.
- Examples of reviews and articles about the hotel.
- Photos or videos created to promote the hotel.
Main Services
Reputation Monitoring
Ongoing control of the information environment. Both automated and manual methods. We conduct continuous monitoring of the following information channels:
- Reviews
- Media Publications
- Social Networks
- Video Platforms
- Mentions Online
Reputation Safety Net
We are the first agency offering preventive measures to protect your online reputation.
- Reputation Content Management and News
- Controlled Negative Publication
- Enhancing Positive Reviews and Materials
- Media Collaboration
Video Reviews Preparation
Independent preparation of reviews in the form of long reads and/or positive video reviews based on the "mystery shopper" concept. Special programs for:
- Construction Companies
- Banks
- Hotels
- Restaurants
- Auto Services
- Manufacturers
Review Posting
We post reviews not only on specialized platforms but also on hundreds of relevant forums and social media groups using the "XRumer" system.
This approach not only improves our client's reputation but also significantly increases brand and web resource mentions, positively affecting marketing.
Marketplace Sellers
We create a positive image "turnkey" for your marketplace store. Main services for marketplace sellers:
- Purchases and unpacking with reviews, including video reviews.
- Enhancing product images through positive reviews.
- Removing compromising and negative content about products.
- Outsourced quality and customer service department for handling critical issues.
Removal of Intimate and Pornographic Content
Life events can lead to different outcomes. We help you remove intimate materials from the Internet.
- Complete removal of intimate or pornographic materials
- Replacing material and/or reducing credibility (photo/video editing)
- Identity mixing (used in complex cases, including for former adult actresses)